Beware of Book Publishing Spam

Lately, my inbox has been plagued with a rash of emails with subject lines like “Help with your writing,” “Book Publishing,” “Publish your book with reliable services,” “Publish your manuscript,” “Learn how to publish,” and “Do you have a story to tell?” It’s spam, of course–advertising for pay-to-publish companies, which pay email marketing companies (a.k.a. spammers) to contact lists of harvested email addresses, in hopes of luring writers sign up with them. Those who are Internet or publishing-savvy are probably wise to this. But inexperienced new authors may not be.

Clicking the links in some of these spams (spammers keep track of clickthroughs, so the more you click, the more you’ll be spammed) whisks you to faux price comparison/buyer guide websites (actually link farms) like this one or this one, where vanity publishers like Dorrance Publishing and publishing services like iUniverse and CreateSpace pay for advertising. You’d think that most people would know better than to trust such sites, but I regularly hear from writers who’ve purchased services (often to their regret) as a result of one of these links.

Links in other spams I’ve been receiving lead directly to Xlibris, a print-on-demand publishing service owned by Author Solutions Inc., which also owns AuthorHouse, iUniverse, and Trafford. Why only Xlibris, out of all the ASI brands, should be paying for spammage, I have no idea.

More insidious, and most numerous, are the spams that direct writers to websites such as (“Your book is your passion. It’s important to select a publisher you can trust…Choose Your Publisher will help you find the publisher that best suits your personal publishing goals”) and (“Designed specifically for budding authors, Search for Publishers gives you free access to an impressive array of options for anyone who wishes to publish a book”). Ostensibly, these websites are intended to match authors with appropriate publishers–but if you fill in the information forms, one of the first questions you encounter is how much money you’re willing to “invest” in publication (“zero” is not an option), and the publishers with which you’ll be “matched” are all POD publishing services.

Neither ChooseYourPublisher nor SearchForPublishers names an owner or sponsor.  SearchforPublishers has an anonymized domain registration, but a bit of websearching reveals that it’s owned by PlattForm Advertising, which maintains a number of lead generation websites (a.k.a. tarted-up link farms). ChooseYourPublisher is registered to Author Solutions. This explains why ASI brands are the only ones on the website–but Writer Beware finds the lack of disclosure just a tad deceptive.

ASI owns another website, (“You’ve poured your heart and soul into writing your book; and you’ve long dreamt of the day when you will finally see your words in print”), which also “matches” writers with ASI brands. ASI does reveal that it owns FindYourPublisher and the companies it recommends; even so, many newbie writers may not be familiar with the ASI name, and will likely pay more attention to the references to “indie book publishing” that are plastered all over the site.

Spam isn’t the only place you may encounter these faux comparison sites. Type “find a publisher” or “publish my book” or “book publisher” or “how do I get published” into a search engine, and they’ll be the subject of sponsored links on the first page of your search (along with other pay-to-publish services). This is just one of several reasons why you shouldn’t start your publisher search on the Internet.

Though you may be tempted by an email that promises to save you time and effort by matching you with just the right publisher, remember the old adage: If it seems too good to be true, it probably is. Or this one: There are no shortcuts.


  1. Xlibris is a Scam!! They published my book. I know a few friends that bought it and at the end of the year, they only sent me a cheque for $1!!!

    Everytime I message them, they never answer, so Beware! This company is a damn Fraud!!!

  2. I've had the unfortunate displeasure of working with Xlibris and know for certain that they prey on the hopes of new writers. I've had countless conversations with various other companies about what they offer to republish my first book for what I can only describe as a personal assault on my finances. As a writer, who always looks for a story in not only what I conjure in my head, but in the various people I encounter, I did find a marketer who actually caught on to the subtleties hidden in my story, which led me to not only believe that he'd taken the time to not only read past the few first chapters but got me to listen to him for more than a couple minutes. I've not designated anything as a clear choice but am certainly looking down avenues of intrigue. And this has been an interesting blog to read.

  3. Lettra Press has even paid me for copies of my book that I sold as I watched order it on the phones and 1 copy I bought from amazon for a interview with Ric Bratton that supposed to be put on Youtube

    I haven't heard responses from Lettra Press at all

    Does anyone know anything about Ric Bratton

  4. Originally I contacted a site that offered to put people in contact with publishers that would most likely publish a particular work. It was misleading from the start as it was just Xlibris doing the publishing. I had filled out a form with my phone number on it. A few days later I get a call from a man with an American accent. He was very pushy. I told him that I was still trying to get published by a Traditional Publisher.
    At one point I asked if he would like to read my manuscript to see if it was suitable. He told me he had read it, but did not comment on it. I believe now that was a lie. Eventually after much nagging and humiliation I signed up and paid the $896.34. He said that he had spoken to his boss and procured a huge discount for me. This was another lie. The amount I paid only covered editing, as far as I could discern.
    The editor contacted me with a list of concerns. She said that I can’t use real names. It’s a memoir for goodness sake. Then I was told that I had to change names and that a story I related about a boy who tried to rape me when I was 17 was not permitted, even when I didn’t use his name. I didn’t even know his name and neither did he, but even though this took place 60 years ago, she said that it might hurt his feelings. I knew then that they were scammers.
    After much fuss and threats of reputation they refunded me $186.34. The editor was paid $710 for reading a couple of chapters. The rep should have told me this before signing up. I am sure now that he never read it.
    Xlibris are scammers. Stay well away.

  5. Writer Beware is a volunteer effort–I and others receive no compensation. We're not backed by any publishers or commercial enterprises, but by the Science Fiction and Fantasy Writers of America, a non-profit professional writers' group. (All of this information, by the way, can be found simply by clicking the "About Writer Beware" link at the top of the page.)

    There's no such thing as a free lunch when you're dealing with a scammer, but Writer Beware's services are always 100% free.

  6. @Victoria Strauss it seems that you knew a lot. I understand that you're a write and blogger at the same time, how much did you receive from the company who back you up in order to downplay other publishing companies?

    I understand that you do a lot of research, however you're doing this for what? "theres no such thing as free lunch.

  7. Hi, Chris,

    I notice you didn't respond to my examples of how Lettra Press upcharges, or your exorbitant fee for a dubious "pre-launch" service.

    Your emphasis on your Colorado incorporation is irrelevant for accountability purposes, and not just because your Colorado address is not a business office (it's a private home, according to public records). Your overseas location all but guarantees that US authorities will not pursue you, and authors won't be able to bring claims against you in court.

  8. Hi Victoria,

    I appreciate your effort to look into these things. However, the complaint you found was intended to destroy us just like other companies who have good intentions like we do. I did respond to the comment when it came out.

    "AbstractedEagle100 Apr 22 #1676499
    This reviewer was never affiliated with Lettra Press. No contracts were signed, no payments were received, no refunds were processed nor there were any communications from us, not by phone or email.

    Our website clearly states that we are operating in the Philippines but business is located and incorporated in Denver, Colorado. Entity# 20181559162, on July 18, 2018. You can refer to This is clearly a deliberate hate review with the intent to negatively affect our business.

    I personally would like to ask for a proof that you have signed a contract with Lettra Press and that what you are claiming is true.

    Otherwise, please remove this review. Thanks, Chris Mathis Operations Manager 303-586-1431"

    You can refer to

    We knew we have to face these accusations and false judgement. We are more than willing to show people that our intention is good. Scamming people off will never be a part of it.

    I hope nothing but success to you and your organization.


  9. Hi, Chris,

    Thanks for your comment. I don't think I'm flattering myself when I suspect that my numerous exposes of Author Solutions copycats like Lettra Press are part of what's motivating you and a few others to admit your true location.

    I've visited your website and checked out your packages and services. You tick all the boxes for a predatory publishing and marketing company: Solicitation. Re-publishing offers. English-language lapses on your website. No verifiable information about your company or staff. An emphasis on junk marketing (junk marketing is marketing that costs little to provide, can be sold at a big markup, and is of dubious value for book promotion–such as book fair display, press releases, social media posts, book trailers, email blasts, and internet radio–all of which you sell, for large amounts of money).

    As for being overpriced….Your "Professional" publishing package has fewer features than Xlibris's Basic package (not that I'd ever recommend Xlibris, but it's the same kind of service), and costs $100 more. An ad in one of the Ingram Advance Catalogs costs less than $100; you re-sell it for $399. A "Platinum Review" from paid review service US Review of Books costs $249; you re-sell it for $1,299. You also sell a "Pre-Launch Publicity Campaign" that consists of a rudimentary template website (I looked at your examples, none of which are fully functional), a press release (completely worthless for book promotion), and a "Social Media Publicist (1 YEAR)" who will supposedly manage Twitter and Facebook (it's a really, really bad idea to farm out your social media to people whose bona fides you can't verify). The price tag? Nearly $4,000. Sure sounds like a ripoff to me. (In fact, it has already garnered a pretty serious complaint.)

  10. Hi,

    This is Chris, Operations Manager of Lettra Press. I appreciate that there's a place where people can go to and get some advice in self-publishing, before making any decisions. However, it would be great to keep it unbiased and maintain the intention of "helping" one another. After all, we are all just trying to "make it".

    Yes, Lettra Press is operating in the Philippines (which we are very proud of) and it is clearly stated in our website. You can go to for your reference. However, Lettra Press LLC is legally registered in the state of Colorado with business entity number 20181559162 and is physically located at 18229 E. 52nd Ave. Denver, CO 80249.

    We do not intend to persuade or pressure authors to pay for "over-priced" publishing/marketing services from us. In fact, our services are priced fairly and reasonably (compared to most self-publishing companies).

    For your reference, you can visit for our publishing packages and for our marketing services.

    We could've just stayed silent and not comment on this but labeling us as a "Philippines-based publishing and marketing scam" is and will never be acceptable. Our intention to be a part of this industry is genuine. Not only to put food in our mouths but we do our best to help authors who are dreaming of getting a shot in their career.

    We hope this comment will not be taken as an offense towards anybody as we are just defending our company and our intention to just really help.

    We would love to share our story and how Lettra Press started from the ground up. We claim that it is God given and we owe EVERYTHING we are now to Him.

    Thanks for taking the time to read through this and we wish everyone nothing but success.

  11. Anonymous 5/02,

    In my judgment, Lettra Press is another of the Philippines-based publishing and marketing scams mentioned in these comments and in several of my recent blog posts. I've listed it in the sidebar, under Publishing and Marketing Scams Targeting Indie Authors. A specialty of these scams is persuading authors to re-publish with them, and then pressuring them to buy overpriced and largely worthless marketing services. If that sounds familiar, it's because these scams copy the business practices pioneered by Author Solutions (the parent company of AuthorHouse).

  12. I have published with AuthorHouse. Now, another company is trying to get me to republish my book with them. Have you heard of Lettra Press? Bottom line, I would resubmit the original manuscript to them with the same illustrations, and they recreate the same paperback book with their name. I was disappointed with the amount of marketing that I paid for with AuthorHouse for the return on the dollar (8,000 total cost/47.00 only check since 2017).

  13. Can anybody tell me more about Holy fire publishing, are they doing well now or not because am about to publish my book through them, thanks

  14. I also just received a call from Litfire Publishing telling me that my son wanted to publish a book and she was calling him back and yes, she had a heavy accent and I could hear other callers in the background. She wanted his phone number and REALLY wanted to get that email address. I just kept telling her to give me her name and number and he would call her back. Her name was Heidi Poe (haven't met too many poeple of Indian descent named "Heidi") and the number was 1 800 511-9787. She tried to make an appointment to call him back on the same phone number (why would my 25 year-old son give them his Mommy's cell phone number?? HAHA) for the next day at 10:00. Steer Clear of this company. They are blatantly scamming. Oh yeah….did I mention that my son is dyslexic and would NEVER EVER want to write a book?

  15. Hey i would like to know about Holyfire publishers as i am looking forward to get my book published and they replied to my proposal .i need guidance can you help me

  16. Anonymous 11/28,

    I've published a warning about LitFire. It's dated 2014 but it's still accurate. You can read it here:

    If you're interested in self-publishing, there are much cheaper and more reputable alternatives, including CreateSpace and IngramSpark, that will provide you with an ISBN that you won't have to wait for.

    You can register copyright yourself online for $35. Here's the online registration portal: You don't need a Library of Congress number; that's only useful for books that are likely to be acquired by libraries, which unfortunately isn't true of most self-published books.

    Any other questions, please email me:

  17. 11-28-17 just sent LitFire first follow up 299.66 and copy rights will be 165.00..takes 3 months to getisbn# library of congress,act of congress..???..they wont try until i pay all in full..then send my manuscript pdf format. book format?? not sure if i am doing this right..

  18. Anonymous 10/14,

    As noted in my post, is not a real resource, but one of several deceptive websites run by Author Solutions, designed to steer writers into one or another of the many Author Solutions imprints. Writer Beware gets more complaints about the Author Solutions imprints (Xlibris, iUniverse, AuthorHouse, Trafford, Palibrio, etc.) than we do about any other author services companies.

  19. I have just finished doing the the first step with and i want to look into more feed back from it has anyone got any good input on it? is it worth my time to mess with? please share your info if you got any.

  20. Wow I totally appreciate this blog! I've been getting messages from LitFire at work. I won't be returning that call. I did self publish with AuthorHouse though. I didn't sign up for any marketing with them. How does one find a good marketer then?

  21. LitFire Publishing still doing their scam tactics and cold-calling authors for their expensive services. Author beware of them!

  22. My mom just got an out-of-the-blue call from Gary Norman of Litfire, wanting my #. I don't know how he got her #. She did not give him my # but I returned his call. It did sound like he was reading a script from a busy call cntr. I do agree with him that Authorhouse is scamming me, taking 90% of each book sale. But I don't trust that Litfire is any more trustworthy. Any opinions? Thanks. Amber

  23. I just got a voicemail from LitFire and it sounded like someone reading off a script from a call center (possibly overseas; she pronounced my book's title strangely). It felt very scammy so I'm looking over the website but will pass. I've had good success with BookLocker. Anybody else?

  24. Portia Peterson. The other name is Tori Mesh. These may or may not be different people.

    Glad your dad will be steering clear.

  25. Thanks, Victoria. The woman's name was Portia. I looked over their plans this afternoon and came to the same conclusions you did. They're not doing anything we can't (and haven't) done for ourselves and the cost of what they ARE doing is wildly expensive. I'll tell my dad to steer clear. I appreciate your follow-up!

  26. grammargirl93,

    I've heard from a number of people who've gotten out-of-the-blue solicitations from LitFire, and I've been trying to find out more about it. Claims on its website don't check out (it says it has published "hundreds" of books, but I could only find five; it also says it was founded in 2008, but its URL was registered only in June 2014). There's more than a whiff of Author Solutions about its website, and that appears to be no accident: both of the names I've heard associated with LitFire are former (or maybe current) AuthorHouse employees.

    Do you know the name of the person who spoke with your dad? Contact me via email if you don't want to reply here: beware [at]

    Looking at LitFire's "marketing" plans (which are eye-poppingly expensive, and look a lot like Author Solutions'), it's the usual mix of cheap and easy stuff (for LitFire) such as press releases and website creation; and things you could do yourself, such as book listings, social media, Goodreads giveaways, etc. Not worth anything like what they're charging.

  27. Has anyone had any experience with Litfire Publishing? Someone from there cold-called my dad, claiming to have read his self-published book and wanting to market it. Of course, they want $2400 for the privilege. He really wants to market his book though. Are these book marketing companies really worth it?

  28. What if you went on the website and didn't put your real name but the rest is true? What should you do?

  29. Regarding Holy Fire Publishing, I just got a book published through them and also signed up for the marketing of it. Was very dissatisfied with their efforts to marketing it and "Note" when they do a color iterior of a book they do not offer hard back. This was a big let down to me as after I signed up with them, I found this out. So, Writer Beware!

  30. So where do you think we should start our publishers search from? Because for the country I live in, you hardly get any publishers, so it is important to know that.

  31. I fell for quite a few scams about 20 or 30 years ago. To see some (most) of them still going makes me sick. Especially since that means aspiring authors are still falling for it.

    Keep on blogging!

  32. Steve, I don't consider CreateSpace questionable. But it is a fee-based service, and the subject lines and text of these spams encourages writers to believe it's a real publisher. So it's the advertising that's questionable, rather than the service.

  33. I'm surprised that you include CreateSpace in your discussion of questionable publishing services. I have not had occasion to deal with them, but I've never heard anything that suggests they use deception in marketing their services.

    They are owned by Amazon, and although I don't hold up Amazon as my personal ideal of an ethical company, I do believe they are too concerned with their reputation in the industry to associate themselves with an openly disreputable publishing service.


  34. I created a new account for the specific purpose of querying agents. I sent one, count it, one query before I started getting spammed all over the place.

  35. Anyone who sends spam to solicit customers isn't a good business to deal with. Shows how desperate Author Solutions is to get business from authors who want to self-publish.

    Xlibris, Authorhouse, iUniverse create poor quality books with text crammed together, poorly designed covers, and next to no support for twice the price. Plus they charge more than a market rate for their titles; who's going to pay $18.95-$21.95 for a paperback at retail?

    The self-publishing market has changed in this age of broadband internet. No one really needs these POD publishing companines anymore to create a book. With a little research, authors can find some more affordable options like Lightning Source that will allow them to print their titles for under $5-6 a copy.

  36. And then there are all those ads on the right hand column of one's Facebook feed. Facebook does not have the option of xing them out without an annoying popup box with a limited menu of why you don't like the ad, (not that they care) and then it'll just replace it with another annoying and deceptive ad. I don't even bother to click on them. I just wish they would all go away.

  37. Xlibris, Authorhouse, iUniverse – they are all dreadful companies. I found Author Solutions new Palabrio, spanish company, another evil scam. I don't think these companies whould be congratulated as a "juggernaut" they are owned by thugs, run by thugs, with a libel suit against them that shows what nasty corrupt pieces of excrement they really are.

  38. The spammers are getting cleverer by the day, perhaps because they realise that word is finally getting round about unsolicited emails. I've seen several paid-for small-ads in respected journals, both writing (Mslexia) and otherwise (Private Eye) from POD publishers, vanity publishers, and publisher-author matching services.

    Yet another trap for the unwary. 🙁

  39. This goes to show, once again, that no matter how tempting the subject line may seem, any unsolicited commercial e-mail (i.e., spam) that comes into your in-box should be sent immediately, unopened, to that great bitbucket in the sky. Spam is spam, whatever disguise it is wearing.

  40. Regarding Xlibris–this is one I have been wondering about. Why is a published author connected to it? Hearing something like what you mention in your post, and knowing that said connection exists has me a little confused and uneasy. Perhaps the author in question doesn't realize that's happening?

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