When I first began reporting on the aggressive AI-driven email scams that have been plaguing the Inboxes of authors everywhere for well over a year now, they were limited to marketing scams offering supposedly expert "visibility" for writers and their books.
In the year-plus since then, the scams have adapted and expanded in response to writers' reactions and increasingly widespread reporting and discussion. In addition to marketing offers, they now include book club and review scams and a wide variety of impersonation scams, where the goal of initial contact is to steer writers through one or more referrals into paid editing or marketing arrangements. They've impersonated well-known writers, literary agents, editors at publishing houses, book festivals (with fake invites), and radio stations and hosts (with fake interview requests).
The one thing the scammers haven't changed or adapted is the set of markers that have characterized the scams from the start: hyper-personalization coupled with lavish praise (thanks to generative AI) that makes it seem the sender has actual knowledge of the writer's book; the almost universal use of Gmail addresses; banking/payment information that traces to scammers overseas; and extreme aggressiveness that paradoxically undercuts effectiveness (when you're getting multiple flattering yet suspiciously similar solicitations every day, they start to seen a tad inauthentic). It's a business built on volume, so only a small fraction of writers need to be fooled in order for the fraudsters to make money.






