In the past year or so, I've noticed an upsurge in scams that employ the Amazon name, or the names of Amazon trademarks, to try and trick hopeful writers into believing they are working with a company affiliated with Amazon, or even with Amazon itself.
As is common with scams these days, many of these questions come from writers who've been solicited via email or phone (you can see one such story here)--but also from writers looking to self-publish, who googled "self publishing" or "Amazon self-publishing" or "KDP publishing" or a similar search term.
Right at the top of such searches are sponsored links purchased by Amazon fakers. For example, here's what came up for a search on "Amazon Kindle publishing":