Small Press Storm Warnings: Fiery Seas Publishing

In March of 2014, a small press called Entranced Publishing closed its doors less than a year after issuing its first books, amid a haze of lies, unpaid authors and staff, and bizarre claims about a change in ownership.

Only two months later, in May 2014, Fiery Seas Publishing (FSP) posted its first acquisitions on Publishers Marketplace.

What’s the connection? FSP founder Misty Williams’s previous job was as a publicist for Entranced. Like others, Williams was a victim of a possibly dishonest publisher (in this comment, she indicates that she was never paid)–but the best one can say about working for Entranced is that it wouldn’t have provided any insight into how a real publisher operates. And while Williams claims “over ten years experience from writing to marketing and publicity to editorial,” there’s scant evidence for that, at least online.

Inexperienced publishers are one of the pitfalls of the small press world. They are far more likely to have nonstandard business practices, issue poor contracts, get into financial and/or logistical trouble, and go out of business after just a few years–sometimes without canceling contracts and reverting rights, or paying money owed to authors and staff. If you’re a regular reader of this blog, you’ll be very familiar with such stories. If you’re an author, you may well have personal experience.

So I wasn’t terribly surprised when, in mid-2017, I began getting complaints about late royalty payments and poor communication at Fiery Seas. Just a trickle…but enough, and similar enough in the details, to spur concern.

Then, on August 28 of this year, FSP authors received an alarming email from Williams. Due to “different events,” and “sales numbers not being where they need to be,” the company was re-structuring: eliminating paperbacks, switching distributors (from Ingram to Baker & Taylor), and re-vamping the royalty statements. If authors wanted to leave, they were free to do so. The email also acknowledged–indirectly–the communications issues I’d been hearing about.

Good morning,

I wanted to take a moment and send an update on many things happening here at Fiery Seas and hopefully put some of you at ease.

Due to the many different events that have taken place and sales numbers not being where they need to be, Fiery Seas will be restructuring our business.

We have had major issues with our distributor and they are issues that are out of my hands. While I have had to explain this many times in the past little while. I want to make sure that everyone is aware. I have been going around and around with them for not replacing damaged books, messing up orders, not getting orders out on time, and more. We have had some issues with retailers not uploading and making our paperbacks available when all of that information is available to them. We could have all of them up on all other sites, but one and they have the same information sent from Ingram. These are things I can’t make them do. I call and I complain until I’m blue in the face, but I still have to wait to see what will happen. So, for this reason we will make some changes to the way we do things.

First, we will no longer do paperbacks until a threshold is met, at that time we will look at print runs. This WILL NOT affect the books that are coming out this year or those that are already out. However, we will be changing our distribution channels starting now and slowly move all of our titles to the new channels.

We will be working on more promotions to get our books in front of readers. We have new outlets we are working on for this to spread our reach. We will work on doing more genre-related promos, as well. We are working on these things already, but will hit them full force come 2019

Our royalty statements structure will change to make it more updated and correct the current issues we have run into this year. Yes, we have seen the problems and only want to fix them and KEEP them from happening. This will be completed by the end of this year and everything will be ready for the New Year.

We understand that many will be unhappy with our decisions and may decide to leave the company. We completely understand this and will do what we can to help the process or help with whatever you may decide to do. We will ask for 90 days to finalize everything and all proper accounting to be done, if you decide to leave us.

We are starting this process now and plan to have it completed by the end of the year. This means things will be delayed, but we are working very hard on everything so it doesn’t happen again.

This doesn’t fix what has already been done, but it will make things better. I started this company because I love working with authors and love the publishing industry. This is not an easy business and it takes dictation [sic]. Like many of you, I too work outside of Fiery Seas, but I pull more hours on than you know, even if you don’t always see my actions. I know I have a ton of emails to go through and that I will have more after this email. I think some of them get lost at times because I have so many. It is not because I’m ignoring anyone or that I don’t want to answer you. It is because I’m trying to get through them all. Working on issues along the way. So, just know that I will respond to you ASAP and I am listening to everything you say.

There will be more updates over the course of this restructuring to keep you all informed. Questions will be addressed as quickly as possible.

All the best,

Misty Williams
Fiery Seas Publishing

FSP authors, who’d been concerned for several months about problems at the company, began contacting me. Complaints included missed pub dates; delayed (by months) royalty payments and statements; absent royalty payments and statements (one author told me they had never been paid); royalty statements missing sales the authors could prove had been made; failure to register copyrights, even though FSP’s contract (unusually for a small press) requires the publisher to do so (I confirmed this myself via the US Copyright Office’s registration database); and difficulty getting firm answers to their questions. When challenged on the payment delays and lack of sales numbers, for instance, Williams blamed Ingram; at other times she claimed to be ill, overwhelmed with email, or “working on it.”

One author who pushed to be paid had their book pulled from distribution (the author showed me proof that they are owed several thousand dollars). Another contacted RWA to report the payment issues at FSP; an email to Willliams from RWA Executive Director Alison Kelley did produce a royalty check–but only for part of the amount due. I also heard from an FSP editor who told me that they had received payment for only six of the over 20 projects on which they worked.

I emailed Williams with a list of author-reported problems and a request for comment. She acknowledged that “we have had some issues”, and stated that FSP’s “main focus right now is to make sure that everything gets done and to the authors like is [sic] should be…we will make sure that all authors get what they are due.” She did not address any of the specific problems I mentioned.

FSP authors say they are still waiting for payment, and struggle to get a response from Williams. In another sign of turmoil at the company, FSP will soon be losing its marketing director: her contract ended in September and apparently will not be renewed. I’m told that the only remaining FSP staff are Williams and two part-time editors.

FSP is currently closed to submissions, which seems sensible given the circumstances.

POSTSCRIPT: Looking at FSP’s Publishers Marketplace listing, I was surprised to see that it has worked with agents (FSP, which primarily accepts submissions directly from authors and doesn’t pay advances, is not the kind of publisher you hire an agent to approach).

Two of these agents, both of whom placed multiple books with FSP, are on Writer Beware’s radar due to documented author complaints: Mark Gottlieb of Trident Media, who recently resigned from the AAR after the Ethics Committee recommended his expulsion; and Linda Langton of Langtons International, who is known for referring potential clients to her own expensive editing service, and in three cases has either settled claims or received a judgment in favor of unhappy former clients (Langton has solid sales but also questionable placements, including to vanity publishers Austin Macauley and Anaphora Press).


UPDATE 12/7/18: Authors tell me that they received an email from Misty Williams on December 5 announcing Fiery Seas’ immediate closure. There’s been no official announcement yet, and as of this writing, though, the website is still live.

UPDATE 4/10/19: I’ve heard from one Fiery Seas author who says that they received a final sales report and payment of all royalties owed. So it looks like Williams is making at least some authors whole.


  1. My agent placed my first novel with Misty and Fiery Seas right after Entranced folded in 2014. I had the same bad experiences so many other authors have documented here with FSP – so much so that I bought my way out of the publishing contract! Now, over four years later my novel is being published by a real publisher in hardcover first edition in Spring 2019.

    Leaving Misty was the smartest thing I ever did for my career, and I strongly caution any writers contemplating a publishing contract with FSP not to sign.

  2. Thanks to Anonymous and Victoria Strauss! Month9Books appear to have gone bad in 2013, but suppressed complaints until 2016. Which raises the question of just when Mark Gottlieb went bad. From the start of his career? Later? Why no complaints about him until last year? And, without Writer Beware and Absolute Write would we ever have known? And how many other agents and publishers are rotten but their authors are not complaining?

    Economists have a saying that 'bad money drives out good', and Edmund Burke rightly warned that evil triumphs when good people do nothing. Sexual harassment has now been widely exposed in publishing and other industries. Light should be shone on other forms of harassment too.

  3. Ah, Mark Gottlieb, who also has made numerous sales to Month9Books, another publisher with serious issues, as documented on this site and elsewhere. Make of that what you will.

  4. It’s heart braking to read how some writers are manipulated. It’s such an incredible amount of work to write a book and to publish. “One author who pushed to be paid had their book pulled from distribution (the author showed me proof that they are owed several thousand dollars)”

  5. Anonymous, to what false news are you referring? Everything I say in this post is backed up by facts, documentation, author reports, and careful research; that's equally true for my reporting on Entranced Publishing. Also, while it's certainly your right to take issue with my assessment of Williams's experience (or lack of it), I would point out that these days, it's pretty uncommon for someone who is in fact an experienced writer and editor not to have some evidence of that online–at Amazon, for instance, or on LinkedIn (here's Williams's LinkedIn profile, which under "experience" mentions only Fiery Seas).

    But the real point isn't Williams's experience, or even her previous job. It's the current problems at Fiery Seas. My account of these is supported not just by authors' first-hand reports, but by a lot of documentation, including contracts and royalty statements. Not to mention the two Fiery Seas authors who've left comments above.

    Yes, I did look into the distributor issue, and I can confirm–from documentation that has been shared with me–that it was Ingram, and also that FSP used IngramSpark.

  6. Perhaps Anonymous can itemize the 'hyperbole and false news' he/she alleges?
    And the distributor is Ingram. If Ingram are a bad distributor I'm sure we would have heard it from more than one publisher.

  7. I'm also a Fiery Seas author and I can give the evidence that I haven't been paid a penny, in violation of my contract. It's nine+ months since my book launched, and I was contractually to be paid quarterly. I'd say that's pretty much hard evidence of at least one author being cheated.

  8. I'm a Fiery Seas author and I can tell you that FSP's distributor was (and may still be, for all I know) Ingram. Based on the fact that FSP books are available through Amazon, Barnes & Noble online (not in stores), Kobo and iBooks, my guess is that FSP used/uses the Ingram Spark service, which is designed specifically for small/self publishers.

    Make of that what you will.

  9. Clearly there are problems at this company. That said, I see two red flags in your own reporting:

    "there's scant evidence for that, at least online"

    Leaving out evidence that doesn't exist in the online world, and basing conclusions on a mix of facts and hyperbole and false news found online is a poor way to go about conducting an investigation.

    The other part of this story that bothered me is the claim about the distributor being at fault. Of course dodgy firms will blame someone else. But what if this company does have a bad distributor? God knows how many distributors have closed their doors in the past five years. Did you look into that?

    I think there is a role for watchdog organisations such as WB to uncover scams. But it needs to be done properly.

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