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The Latest Fake Literary Agencies

Header image: the word "real" fading away and being replaced by the word "fake" (Credit: Net Vector / Shutterstock.com)

Not too long ago, I published a post with tips and techniques to help writers spot a fake literary agency. This is a skill set it's important to have, because overseas scammers are increasingly posing as literary agents, and some are going to elaborate lengths to create websites that, at least at first glance, look pretty convincing.

In this post, I'll be looking at the latest crop of fakers to come across my desk. But first, for comparison purposes...

Most or all of these will appear on its website:

The Literary Reporter: A New Book Promo Site That’s Rather Less Than It Appears

Header image: The Literary Reporter logo

Just last week, I began getting questions about email solicitations from a website I wasn't familiar with called The Literary Reporter (TLR).

The (extremely verbose--more on that below) emails offer authors placement for their books on the TLR website, plus promotion to "supported book groups" (none named) and a listing in the TLR newsletter, which claims a subscribership of 25,000. For this "unmatched exposure", writers only have to pay a one-time fee of $75.

Worth it? the authors who'd been solicited wanted to know. So I did some research.

Evaluating Publishing Contracts: Six Ways You May Be Sabotaging Yourself

Header image: word cloud featuring the word Contract (credit:  www.epictop10.com / Flickr.com)

(If you're a regular reader and are feeling some deja vu at the title of this post, it's because I've published it before, in a slightly different form. I'm updating and re-running it because I've gotten so many questions about these issues over the past few months.)

Several years ago, a now-defunct literary magazine called The Toast gained notoriety by demanding that its writers surrender copyright. In the widespread discussion that followed exposure of this author-unfriendly policy, I was struck by the number of comments from writers who seemed to think that a bad contract clause was not so very awful if (pick one) the publication was great; the people who run it were great; the bad contract clause was not always enforced.

That's all very well. But this kind of thinking is exactly how writers get screwed: by making assumptions about a publisher's intentions, by letting their emotions overrule their business sense, and by forgetting that, in the author-publisher relationship, the publishing contract is the bottom line.

The Curious Case of Fullers Library and Its Deceptive Link Requests

Header image: Fullers Library website header, with "fullers library" in medievalish font on a background of bookshelves

This isn't strictly writing-related, but it is the kind of weird rabbit hole I enjoy going down, and it's a writer (and artist) who drew my attention to it.

The writer got in touch to share an email with me.

A local library, a young writer, a suggestion for a helpful resource to add to a list of similar helpful resources--sounds pretty normal, right? The writer maintains a page with a large list of links to, among other things, writing and arts organizations, so the suggested article seems like a good fit. Who wouldn't want to make young Nora's day?

Cheated, Swindled, or Scammed: What’s a Writer to Do?

Header image: a hand surreptitiously slipping a $100 bill out of someone's back pocket (Credit: Kate Sumbler / Flickr.com)

You’ve chosen a publishing service, engaged a marketing company, entered a writing contest, hired an editor, inked a representation agreement, or contracted with a publisher, hybrid or traditional.

You’re aware that there are no guarantees: your book won’t necessarily become a bestseller. Your story may not win the contest prize. Your agent may not find a home for your manuscript. But your expectation is that the person or company will keep their promises, adhere to timelines, deliver acceptable quality, and generally honor whatever contract or agreement you both have signed.

What if they don’t, though? What if, after paying out a lot of money and/or waiting in vain for a service to be completed and/or receiving a product too shoddy to use, you realize you’ve been conned? What are your options? What can you do?

The Latest Impersonation Scams

This is Cherry Lim , and I am reaching out on behalf of The New York Times . 

We are thrilled to offer you an exclusive opportunity to have your book and your author profile featured and reviewed in The New York Times under the Book Section Category.

As an author, gaining visibility in a prestigious publication like The New York Times can significantly enhance your book's reach and your personal brand. Our team will create a compelling article about your book, highlighting its unique aspects, and provide an in-depth profile of you as the author. This article will also include links to your website and social media profiles, providing readers with direct access to learn more about your work and engage with you further.

This service is designed to provide maximum exposure and is available for a one-time fee of $499.00 

By investing in this opportunity, you will benefit from:

    A professionally written article about your book and author profile.
    Publication in The New York Times, reaching a vast and diverse audience.
    Direct links to your website and social media, driving traffic and engagement.
    Enhanced credibility and prestige associated with being featured in a renowned publication.
    To take advantage of this exclusive offer, please reply to this email or contact us at + 1(917) 688-4130. We are excited about the possibility of showcasing your work to a broader audience and helping you achieve greater success.

For faster service and appointments, please click and fill out the Google form and expect a call or email from us :  Application Form

The New York Times is one of the longest-running newspapers in the United States and serves as one of the country's newspapers of record. As of May 2024, we have 9.9 million digital-only subscribers and 640,000 print subscribers, making us the second-largest newspaper in the country by print circulation.

Samples of Book Features and Reviews: 

Thank you for considering this opportunity. We look forward to collaborating with you and featuring your book in The New York Times.

Best regards,

Cherry Lim
Editorial Executive
+ 1(917) 688-4130

Among the most frequent scam reports I receive are impersonation scams. These are many and various, including agent impersonations, publisher impersonations, bookstore impersonations, production company impersonations, and more. The aim of the scam--as always--is to relieve writers of money.

Herewith, a compendium of the latest impersonation scams that have crossed my desk. Like most of the worst scams these days, all of them start with an out-of-the-blue solicitation.

I've seen several examples of this one, which offers to create "a compelling article about your book" and "an in-depth profile of you as the author", supposedly to be published in the New York Times--all for the low, low price of $499.