In my recent blog post on Pearson's acquisition of self-publishing giant Author Solutions Inc., I posed several questions that I hope Pearson will consider as it integrates ASI with Penguin Group. One of these was whether ASI will start being more transparent in its advertising and PR. I'd like to go a little bit more into detail on what I mean.
Take ASI's affiliate programs, which pay a $100 referral fee for each individual the affiliate sends ASI's way. There are innumerable such programs online (some of them amounting to little more than pyramid schemes) so ASI is not unique in this regard. Still, these programs are an open invitation to deceptive use by others (as, for instance, may have happened in this case).
Then there are the two so-called whitepapers ASI has issued to further its misleading claim that it is an "independent publisher" at the forefront of a publishing revolution. These documents are filled with inaccuracies about the publishing industry, and paint an unrealistically rosy picture of the benefits of ASI's business model. I won't debunk them here because I've already done so, in previous blog posts.





