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PW Select: Opportunity or Exploitation?

NOTE: PW Select no longer offers reviews. PW Select listings now appear in the magazine's print and digital editions, and authors who buy PW Select also receive "featured" listings on PW's BookLife website.

Print on demand technology has done a lot over the past 10 or 12 years to change the publishing landscape. Among other things, it has created an explosion of fee-based publishing options, small publishers, and micropresses. These ventures in turn have driven an intense proliferation of services targeted to writers, all of them intended (theoretically, at least) to offset the minimal marketing and limited distribution that's typical of POD publishing services and small presses.

Among these new writers' services (or "services," depending on how incompetent or unscrupulous the providers are) are book review services that review for a fee. Many are independent, and often run by not-necessarily-highly-qualified people--for instance, Reader's Choice, which offers an Express Review Upgrade for $45 (you can pay more if you want a marketing package as well), or IP Book Reviewers, which charges between $50 and $90 depending on length.