A literary agent recently reached out to me to let me know that one of their authors (a well-known literacy advocate) was being impersonated via a message falsely sent out under the author's name. The purpose of the message: plugging a "perfect" marketing website called AllKidsBooks (I've redacted the author's name and email address):
From what appears on its website, AllKidsBooks (warning: if you click the link, you'll be routed to a Cloudflare "verify you're human" page before you can access the site) is one of those DIY promo sites where authors sign up to post their own books, book trailers, events, etc., supposedly to boost their exposure to an eager audience. Additional perks include the promise of social media and email marketing.
Without information about traffic and/or subscribers and followers, such sites are pretty dubious as a marketing strategy, even if they're free. And AllKidsBooks is not free.






