In a super-crowded, hyper-competitive marketplace, one of the main challenges for book authors is to stand out. And where there's a need, there are always unscrupulous operators waiting to take advantage. The internet is awash in worthless schemes and outright scams designed to profit from authors' hunger for publicity and exposure.
I've written about a number of these junk marketing products: Hollywood book-to-screen packages, the hugely marked-up PR options offered by assisted self-publishing conglomerate Author Solutions, high entry fee awards programs, offers for book fair "representation", advertising in pay-to-play magazines, faux news segments, expensive paid shelf space schemes.
Today, I'm going to talk about vanity radio and TV interviews.






